business marketing

Who is customer in a B2B Sale?

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	While "other businesses" might seem like the simple answer, Dwyer and Tanner (2006) say business customers fall into four broad categories: companies that consume products or services, government agencies, institutions and resellers The first category includes original equipment manufacturers , such as automakers, who buy gauges to put in their cars, and users, which are companies that purchase products for their own consumption. The second category, government agencies, is the biggest. In fact, the US government is the biggest single purchaser of products and services in the country, spending more than $300 billion annually. But this category also includes state and local governments . The third category, institutions, includes schools, hospitals and nursing homes , churches and charities. Finally, resellers consist of wholesalers, brokers and industrial distributors So what are the meaningful differences between B2B and B2C marketing? A B2C sale is to an individual. That individual may be influenced by other factors such as family members or friends, but ultimately it's a single person that pulls out their wallet. A B2B sale is to an organization. J dijual B2B adalah untuk organisasi. And in that simple distinction lies a web of complications that differ because of the organizational structure . Because there are some important subtleties to the B2B sale, the issues are broken down beyond just the original 4 Ps developed by McCarthy. The marketing mix is affected by the B2B uniqueness which include complexity of business products and services, diversity of demand and the differing nature of the sales itself (including fewer customers buying larger volumes).
Origins of business marketing.		5e
Business marketing vs. consumer marketing.
Who is customer in a B2B Sale?
B2B Marketing Strategies.
How big is business marketing?
What’s driving growth in B2B Marketing?
The impact of internet.
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