BUSINESS MARKETING
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Origins of business marketing.  In the broadest sense, the practice of one purveyor of goods doing trade with another is as old as commerce itself.As a niche in the field of marketing as we know it today, however, its history is more recent. In his introduction to Fundamentals of Business Marketing Research , J. | Business marketing vs. consumer marketing. Although on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two with substantial ramifications.Dwyer and Tanner (2006) note that business marketing generally entails shorter and more direct channels of distribution | |||
Who is customer in a B2B Sale?   While "other businesses" might seem like the simple answer, Dwyer and Tanner (2006) say business customers fall into four broad categories: companies that consume products or services, government agencies, institutions and resellers | B2B Marketing Strategies.
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How big is business marketing?  Among its members are marketing communications agencies that are largely or exclusively business-to-business-oriented.For example, they note that companies such as GE, DuPont and IBM spend more than $60 million a day on purchases to support their operations. | What’s driving growth in B2B Marketing?   Companies are customizing marketing programs to individual accounts. First is the technological revolution. Technology is changing at an unprecedented pace, and these changes are speeding up the pace of new product and service development. | |||
The impact of internet. The Internet has become an integral component of the customer relationship management strategy for business marketers. Dwyer and Tanner (2006) note that business marketers not only use the Internet to improve customer service but also to improve opportunities with distributors. | 13C | |||
B2B Branding is different from B2C in some crucial ways, including the need to closely align corporate brands, divisional brands and product/service brands and to apply your brand standards to material often considered “informal” such as email and other electronic correspondence. 